Marketing solutions

To boost FP (Formidable Plant) variety sales, we continuously develop marketing solutions leveraging

our expertise and that of our partners.

A turnkey solution to optimise sales

By combining know-how and creativity, we find innovative ways to increase sales of new plants and provide tailored solutions to our licensees and partners.

We have developed a comprehensive solution to maximize the sales potential of FP varieties:

  • labels,
  • branded pots,
  • marketing tools (social media posts, printed materials, etc.).

Innovation and originality

By fostering innovation, FPB and its FP brand are redefining the plant world, blending originality and experience, development and reliability, and French craftsmanship with international partnerships.

Formidable Plant Breeders
Serving plant professionals around the world

From hybridization to marketing and beyond, FPB supports breeders and licensees

Contact us