Hortival Diffusion has been at the forefront of plant breeding for over 40 years,
a legacy that continues today under
our FPB (Formidable Plant Breeders) brand.
FPB dedicates 30 hectares in Maine-et-Loire (France) to a mother plant collection and robust Research & Development. Our most significant hybridization programs focus on Abelia, Campsis, Hibiscus, Chaenomeles, Buddleja, Syringa (Lilac), Physocarpus, Forsythia, and also Cotinus, Potentilla, and Wisteria.
In recent years, FPB has intensified its research, exploring an ever-growing number of genera to cultivate the plants of the future: novel, attractive, vigorous, and easy to grow. To date, we have created over 100 varieties, many of which remain market benchmarks for gardens and commercial production.
FPB is committed to providing technical support to professionals by developing:
Hibiscus syriacus IGLOO® ‘Minsycbb2b’ cov
From hybridization to marketing and beyond, FPB supports breeders and licensees