Breeding

Hortival Diffusion has been at the forefront of plant breeding for over 40 years,

a legacy that continues today under

our FPB (Formidable Plant Breeders) brand.

A research programme in constant evolution

FPB dedicates 30 hectares in Maine-et-Loire (France) to a mother plant collection and robust Research & Development. Our most significant hybridization programs focus on Abelia, Campsis, Hibiscus, Chaenomeles, Buddleja, Syringa (Lilac), Physocarpus, Forsythia, and also Cotinus, Potentilla, and Wisteria.

In recent years, FPB has intensified its research, exploring an ever-growing number of genera to cultivate the plants of the future: novel, attractive, vigorous, and easy to grow. To date, we have created over 100 varieties, many of which remain market benchmarks for gardens and commercial production.

Solutions that address the issues facing the profession

FPB is committed to providing technical support to professionals by developing:

  • Varieties that simplify growers’ work: compact plants suited to small gardens, no pruning required, disease resistance, rapid growth for shorter cultivation cycles, etc.
  • Numerous technical solutions also beneficial to municipalities and landscapers: suitability for mechanical pruning, no chemical treatments needed, long flowering periods, evergreen plants…

Hibiscus syriacus IGLOO® ‘Minsycbb2b’ cov

Formidable Plant Breeders
Serving plant professionals around the world

From hybridization to marketing and beyond, FPB supports breeders and licensees

Contact us