To boost FP (Formidable Plant) variety sales, we continuously develop marketing solutions leveraging
our expertise and that of our partners.
By combining know-how and creativity, we find innovative ways to increase sales of new plants and provide tailored solutions to our licensees and partners.
We have developed a comprehensive solution to maximize the sales potential of FP varieties:
By fostering innovation, FPB and its FP brand are redefining the plant world, blending originality and experience, development and reliability, and French craftsmanship with international partnerships.
From hybridization to marketing and beyond, FPB supports breeders and licensees