Quick growth and remarkable flowering starting on young plants. Beautiful lilas blue coloured florescences in April, scented and melliferous. A lovely pyramidal habit. Large heart shaped green leaves. A large number of light brown floral buds decorating the tree in autumn. Plant on streets and parks in towns or in gardens, even small ones. This Paulownia received a medal of excellence at the RHS and the Award of Garden Merit in 2012. An early and spectacular flowering, a whole 3 weeks before the Paulownia tomentosa. Later one can observe in April large, lilac-blue and decorative florescences, before the appearance of leaves. From autumn to spring, furry, light brown floral buds appear. After the flowers, large, heart shaped leaves of 20-25 cm long and 15-20cm in width, will emerge. The naturally pyramidal habit and fast growth are perfect for developing shaded spots in towns. Pruning very short may be done each year at the end of winter, to obtain more branches and larger leaves. This type of pruning permits a larger width and suppress flowering. An easy plant to maintain if given enough water, fertilizer and warmth. Fortunei means that the leaves are smaller than the tomentosa variety, an asset for local communities.